Continuous lights may seem like the way to go if you know nothing about artificial light. There are definitely some pros to continuous lights. What you see is what you get. It’s really not much different than using natural light. You turn the light on, and you can see how it will look on your subject before you take a shot. You also don’t need to purchase a trigger. You just turn the light on and it stays on until you turn if off.
Although continuous seem easy-peasy, there are some cons. Continuous lights are not very powerful, so you may need more than one to reach your desired amount of light. This could be challenging in a home with small rooms. You may not have the space to set up more than one light. Also, continuous lights do not freeze motion, so in order to maintain a high shutter speed, you still may need push your ISO way higher than you’d like to. Continuous lights can also get very hot if you’re using them for an extended period of time, so waiting for them to cool before you can disassemble them could be a nuisance. Another issue is color. If you are using continuous lights AND natural light, you may have trouble getting an accurate white balance because you’re mixing the lighting. Your only option to fix this is to block out any and all ambient light, which can be challenging depending on where you’re photographing.
As with anything else, there are pros and cons to each option. Do your research and determine what will benefit you and your business the most! And if you need help, you know who to call! I’m here for it.